Brighton College
Evidence the runtime survives a real, revenue‑bearing workflow.
Read it as a production log, not a testimonial. What it establishes is that the runtime holds up on work a business is paid for.
Brighton was not failing to reach people. The constraint was what came after.
“…The problem was volume — we couldn’t just dump more leads on the reps. We needed a way to qualify them first.”
Brighton handed the first mile to Alebex — new lead → one thread across calls, texts and emails → real-time qualification → booked directly into an advisor’s calendar.
| Step | Stage | Published figure |
|---|---|---|
| 1. New lead | A form filled in on Brighton’s site | — |
| 2. One thread | Calls, texts and emails — one conversation | under 60 seconds — First response |
| 3. Real-time qualification | Actually ready to study | — |
| 4. Booked | Directly into an advisor’s calendar | — |
| 5. Human advisor | Takes the meeting the agent booked, with the qualification already done. | — |
The first mile — Alebex. 24/7 coverage. Everything before the advisor. The advisor’s calendar is where it stops.
“Now they get a call within 60 seconds of filling in our forms.”
Four volumes and the three conversions between them. These are Brighton’s own figures.
| Stage | Value | Detail |
|---|---|---|
| Leads | 2,200 | Run through the runtime |
| Contact rate | 64% | ≈1,400 reached by phone, SMS and email |
| Qualified | 51% | ≈720 — of contacted, actually ready to study |
| Booked | 78% | Of qualified, with a human advisor |
| Appointments | 560 | Warm, qualified, advisor-ready |
Brighton College — the results funnel, in order.
“Students don’t only call during business hours.”
The single busiest hour of the entire week.
Of the ten busiest hours fall outside staffed time.
The four busiest hours of the day, every one after close.
Staffed hours are not where the demand is.
Brighton College ran 2,200+ prospects from Meta ads through Alebex, fully automated. Only 24.7% arrived during staffed hours, Monday to Friday, 9 to 5 Pacific.
“Honestly, I didn’t expect this level of result. We tried it, the numbers were good, and now it runs 100% of our Meta lead outreach.”
“People often ask if our students can tell it’s a robot — and while we don’t shy away from letting them know, the fact is almost no one asks. It sounds seamless.”
An educational institution is accountable for where its applicants’ data lives.
“We felt good that Alebex is built in Canada and the data is stored here. As an educational institution, compliance is important for us, so this was helpful when we decided to use Alebex.”
Recordings, transcripts and customer information are held in Canada.
A Vancouver-based Canadian AI company, incubated at the Alexander Innovation Centre.
Designed to support PIPEDA, CASL and applicable CRTC requirements, with configurable consent, disclosure, opt-out and retention controls. No certification implied.
Configurable opt-out controls across channels, with the contact flagged.
Configurable call-recording consent disclosure, with recordings stored for audit.
The agent is trained on how Brighton talks to students, then someone stays on the numbers.
The team learns how you talk to students, then a Customer Success Manager tracks enrolment KPIs.
“…it’s super helpful to have another set of eyes supporting you.”
“I’ve already told other people in education: this is the future.”
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